From the Pros
Industry perspectives from the professional specifier.

Asking the Design/Build Community to Lead the Way!
There are many factors to consider when choosing a building or decorating material. And for good reason! The February 2023 train derailment and chemical spill that took place in East Palestine, Ohio, raised questions and concerns about the effects of chemicals—like...

Here’s What’s Trending in Kitchen Design
With the goal of revealing future trends in style, design, color, technology, etc., the National Kitchen & Bath Association (NKBA) recently released its Design Trends Study for 2023. The survey polled 600 industry pros for their professional insights and...

Say “Hello” to the Colors of 2023
The experts have spoken! Yes, color giant Pantone and six popular paint manufacturers recently announced their favorite shades for 2023. It's an interesting mix. And they've taken their cue from none other than Mother Nature!Encouraging experimentation and...

The Significance of American Hardwoods
Specifiers and designers have always loved the look and overall appeal of Real American Hardwood™ products. And for good reason. Like us, each piece of timber is unique—with color, texture, and grain as individual as a human personality. But today's environmentally...

A New Tool for Consumers, Specifiers and Designers
Everyone loves the look and appeal of hardwood. But misinformation abounds. And both consumers and prosumers, misled by false product claims, often opt for vinyl or plastic hardwood look-alikes, rather than the "real deal"—chemical-free, healthy, uniquely beautiful,...

Stylish, Healthy, Sustainable American Hardwoods
It's time for American designers, architects and engineers to think out-of-the-box when it comes to specifying American hardwoods. To assist in the effort, and because "a picture is worth a thousand words," take a few moments to examine how these out-of-the-box...

Never Underestimate the Power of Color…
… Especially when it's time to refresh and revitalize dull and flat looking interior spaces. In a recent Wall Street Journal article, "Color the Lines," freelance journalist, Yelena Moroz Alpert, spoke with the pros for their take on adding color as, "the swizzle that...

Now’s the Time to Specify American Hardwoods
Plentiful, sustainable and oh so versatile, this one-of-a-kind resource is favored for its extremely long service life, low carbon footprint, and overall environmental attributes.Did you know that … "Buildings framed in wood release 26 percent less carbon than...

The Color Palettes for 2022
As 2021 was winding to a close, color giant Pantone, and several paint manufacturers, announced their favorite shades for 2022 Year of the Tiger. The overarching theme; to refresh, renew and create. Click on the links below to enjoy this magnificent parade of color....

Why aren’t you specifying more American Hardwood
Across the globe, concerns over climate change, global warming and the overabundance of carbon dioxide through the burning of fossil fuels, steel and aluminum production, building operations, deforestation and a myriad of other human activities, has scientists,...