American Hardwoods
Real American Hardwoods

From the Pros

Industry perspectives from the professional specifier.


Forecasting 2024 Color Trends

Forecasting 2024 Color Trends

Even before the autumn leaves displayed their vibrant splendor, leading paint manufacturers announced their favorite shades for 2024. What’s on the swatch?BEHR Paint Company announced Cracked Pepper as its 2024 Color of the Year. Company research found that homeowners...

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Attention Design/Build Community!

Attention Design/Build Community!

If your customers are looking to YOU to create for them a unique environment that reflects their individuality, it’s time to Build Your World™ (and theirs) with Real American Hardwood® flooring, cabinetry, furniture, and millwork. These amazing products offer...

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Getting a Sneak Peak at 2024 Color Trends

Getting a Sneak Peak at 2024 Color Trends

Pulling inspiration from fashion, technology, art and popular movements, paint manufacturer Dunn-Edwards has released its forecast of Color + Design Trends for 2024. A collection of 48 hues combining misty, ethereal midtones, quirky brights and strong earth colors,...

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Asking the Design/Build Community to Lead the Way!

Asking the Design/Build Community to Lead the Way!

There are many factors to consider when choosing a building or decorating material. And for good reason! The February 2023 train derailment and chemical spill that took place in East Palestine, Ohio, raised questions and concerns about the effects of chemicals—like...

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Getting a Sneak Peak at 2024 Color Trends

Here’s What’s Trending in Kitchen Design

With the goal of revealing future trends in style, design, color, technology, etc., the National Kitchen & Bath Association (NKBA) recently released its Design Trends Study for 2023. The survey polled 600 industry pros for their professional insights and...

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Say “Hello” to the Colors of 2023

Say “Hello” to the Colors of 2023

The experts have spoken! Yes, color giant Pantone and six popular paint manufacturers recently announced their favorite shades for 2023. It's an interesting mix. And they've taken their cue from none other than Mother Nature!Encouraging experimentation and...

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The Significance of American Hardwoods

The Significance of American Hardwoods

Specifiers and designers have always loved the look and overall appeal of Real American Hardwood™ products. And for good reason. Like us, each piece of timber is unique—with color, texture, and grain as individual as a human personality. But today's environmentally...

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A New Tool for Consumers, Specifiers and Designers

A New Tool for Consumers, Specifiers and Designers

Everyone loves the look and appeal of hardwood. But misinformation abounds. And both consumers and prosumers, misled by false product claims, often opt for vinyl or plastic hardwood look-alikes, rather than the "real deal"—chemical-free, healthy, uniquely beautiful,...

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Stylish, Healthy, Sustainable American Hardwoods

Stylish, Healthy, Sustainable American Hardwoods

It's time for American designers, architects and engineers to think out-of-the-box when it comes to specifying American hardwoods. To assist in the effort, and because "a picture is worth a thousand words," take a few moments to examine how these out-of-the-box...

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Never Underestimate the Power of Color…

Never Underestimate the Power of Color…

… Especially when it's time to refresh and revitalize dull and flat looking interior spaces. In a recent Wall Street Journal article, "Color the Lines," freelance journalist, Yelena Moroz Alpert, spoke with the pros for their take on adding color as, "the swizzle that...

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