American Hardwoods
Real American Hardwoods

More than ever, homeowners are appreciating the added value—aesthetic and monetary—that hardwood floors bring to a home. “They also offer what can be an overwhelming variety of possibilities and choices,” says Linda Jovanovich of the American Hardwood Information Center. “Here’s a look at five top flooring trends that will help if you can’t see the wood for the trees.”

Made in America

“There’s a growing demand for American produced hardwoods,” says Michael Martin, President & CEO of the National Wood Flooring Association. “It’s part of the general trend toward locally sourced materials of all kinds in the U.S.” Consumer concerns about sustainability, quality, safety, and environmental factors are more easily addressed when a hardwood is domestically grown and milled. Plus, the U.S. offers an unrivalled range of readily available species suitable for flooring.

Stains & Finishes

Gray is a classic “neutral” that’s never truly out of fashion. It’s currently one of the most popular colors, ranging from pale smoke to deep charcoal, showing up on hardwood flooring. “Whether light or dark, gray stains bring out any wood’s natural grain and texture,” says New York interior designer Laura Bohn. “Grays are versatile and timeless—quiet and soothing colors that recede into the background without losing personality or becoming faceless. They work in any style décor, yet always look modern.”


For several years, the trend was toward characterful woods like hickory, but recently, white oak has moved to the front. Along with abundance, durability, and reasonable cost, white oak offers aesthetic advantages. “It can be stained light, dark, or somewhere in between,” says interior designer Emily Morrow Finkell, CEO of Emily Morrow Home. “Many of the popular gray-brown shades look specially sophisticated applied to white oak. Consumers see and love it in magazines and websites, making it a perfect ‘attainable home upgrade.’'

A contemporary kitchen with Mystic Taupe white-oak solid-plank floors by Armstrong Flooring.

The Wider the Better

“It’s all about wide, wider, widest!” says NWFA’s Michael Martin. “Planks of up to 7 inches in width are considered normal now. Traditional strip flooring still remains popular, but wide-plank is the market leader.” As Melissa Morgan of M Interiors in San Antonio says, “Wider floorboards can make a space look larger and more modern. The floor can be treated like a canvas: ebonized for a sleek, dark look; light-stained for an urban vibe; distressed for a rustic affect—the possibilities are endless.”

Popular Patterns

“One way to set your home interior apart is by tapping into the trend for herringbone- and chevron-pattern hardwood floors, which show up increasingly in decorating magazines,” says Emily Morrow Finkell. But as Michael Martin points out, “Since installing herringbone floors is a time- and labor-intensive process, they’re more common in high-end projects than in the average middle-class home.” Still, if you can afford to splurge, these floors are a gorgeous addition to any room.


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American Hardwood Information Center

The American Hardwood Information Center (AHIC), located at, provides advice from industry experts on decorating, care and maintenance, design trends, as well as flooring, cabinetry, furniture and millwork product information and specifications, to assist with building material selection for both residential and commercial applications. Step into the world of American Hardwoods and understand why products made from this sustainable and exceptionally beautiful material have been treasured for generations.

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