American Hardwoods
Real American Hardwoods

From the Pros

Industry perspectives from the professional specifier.


A New Tool for Consumers, Specifiers and Designers

A New Tool for Consumers, Specifiers and Designers

Everyone loves the look and appeal of hardwood. But misinformation abounds. And both consumers and prosumers, misled by false product claims, often opt for vinyl or plastic hardwood look-alikes, rather than the "real deal"—chemical-free, healthy, uniquely beautiful,...

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Stylish, Healthy, Sustainable American Hardwoods

Stylish, Healthy, Sustainable American Hardwoods

It's time for American designers, architects and engineers to think out-of-the-box when it comes to specifying American hardwoods. To assist in the effort, and because "a picture is worth a thousand words," take a few moments to examine how these out-of-the-box...

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Never Underestimate the Power of Color…

Never Underestimate the Power of Color…

… Especially when it's time to refresh and revitalize dull and flat looking interior spaces. In a recent Wall Street Journal article, "Color the Lines," freelance journalist, Yelena Moroz Alpert, spoke with the pros for their take on adding color as, "the swizzle that...

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Now’s the Time to Specify American Hardwoods

Now’s the Time to Specify American Hardwoods

Plentiful, sustainable and oh so versatile, this one-of-a-kind resource is favored for its extremely long service life, low carbon footprint, and overall environmental attributes.Did you know that … "Buildings framed in wood release 26 percent less carbon than...

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The Color Palettes for 2022

The Color Palettes for 2022

As 2021 was winding to a close, color giant Pantone, and several paint manufacturers, announced their favorite shades for 2022 Year of the Tiger. The overarching theme; to refresh, renew and create. Click on the links below to enjoy this magnificent parade of color....

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Why aren’t you specifying more American Hardwood

Why aren’t you specifying more American Hardwood

Across the globe, concerns over climate change, global warming and the overabundance of carbon dioxide through the burning of fossil fuels, steel and aluminum production, building operations, deforestation and a myriad of other human activities, has scientists,...

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The ‘pluses’ of Thermally Modified Hardwood

The ‘pluses’ of Thermally Modified Hardwood

If you are not specifying Thermally Modified Hardwood, perhaps you should be. The material is an environmentally friendly alternative to chemically treated wood and boasts an aesthetic appeal that will enhance both indoor and outdoor applications.  Consider that...

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Are We Running Out of American Hardwoods? Hardly!

Are We Running Out of American Hardwoods? Hardly!

Every two minutes, the U.S. Hardwood forest grows by the size of a football field? How do we know? The U.S. Department of Agriculture (USDA) Forest Service began accumulating data in the early 1950s and the Department continues to systematically gather, analyze and...

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Reducing Carbon Emissions by Using Wood Products

Reducing Carbon Emissions by Using Wood Products

As the environmental crisis persists, and increasing "Greenhouse Gas (GHG) emissions—from the extraction, manufacturing, transportation, construction, and even disposal of building materials, at the end of their useful lives"—continue to fuel the problem, there is one...

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2021 Top Features and Design Trends

2021 Top Features and Design Trends

A recent survey conducted by the National Association of Home Builders (NAHB) identified “buyer preferences most likely to resonate in the 2021 market.” Identified as top features were laundry rooms, walk-in pantries, exterior lighting and customized outdoor spaces -...

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