Story Starters

Maximize your home’s value with American Hardwood

When it’s time to sell, hardwood floors not only add good looks, they increase the value of your home. According to a nationwide survey of real estate agents commissioned by the National Wood Flooring Association in 2012, 99 percent of respondents agreed that homes with hardwood floors are easier to sell. In addition, 90 percent said these homes sell for more money.

Here are some key findings from the survey to assist in getting the best value for your home:

• Between two similar properties, buyers will gravitate towards the home with hardwood floors, and that home will sell in half the time.

• Upgrade your kitchen prior to going on the market. Homes without updated kitchens will take longer to sell, and will sell for less. Buyers see kitchen upgrades as being rather expensive, so take that stress away from a prospective buyer.

• Simple cabinetry updates won’t break the bank, but they will result in a higher return on your investment. By swapping out dated doors and drawer pulls, a homeowner can get the look of a newly updated kitchen and save up to 50 percent of the cost of a complete overhaul.

• Architectural details – hardwood crown moulding, baseboards and other millwork – add depth and character, provide a finished look, and change lackluster to extraordinary, so much so that according to the 2012 National Association of Home Builders’ What Home Buyers Really Want study, crown moulding ranks higher than other luxury features such as fireplaces, kitchen seating, and window seats.

For more information on how to maximize your home’s value with American Hardwood, visit

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