American Hardwoods
Real American Hardwoods

The experts have spoken! Yes, color giant Pantone and six popular paint manufacturers recently announced their favorite shades for 2023. It’s an interesting mix. And they’ve taken their cue from none other than Mother Nature!

Encouraging experimentation and self-expression without restraint, Pantone’s Viva Magenta is a “shade rooted in nature and expressive of a new signal of strength. Brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, the animated red welcomes anyone and everyone; a color that is audacious, full of wit and inclusive of all.”





BEHR Paint Company announced Blank Canvas DC-003 as its 2023 Color of the Year. Company research found that Americans want “home to feel like an escape from everyday stress. This versatile and welcoming warm white inspires feelings of tranquility and renewal. And is the perfect shade of white for any project.”



Benjamin Moore is spotlighting Raspberry Blush 2008-30 for 2023. Electric and at the same time charismatic, the coral-tinged-with-pink hue enlivens the senses and works well on “walls, ceiling and trim to create an impactful color statement.” Vivacious and unapologetic, this red-orange shade makes a statement, and then some.


Dutch Boy Paints’ Color of 2023 is Rustic Greige 404-4DB, a medium-toned neutral, with a slight red undertone, that connotes a “simpler lifestyle inspired by the peace and clarity of tones derived from nature.” For those wanting to relax and recharge in their homes, this calming neutral complements “both warm and cool color tones, as well as existing wood furniture and fixtures in both interior and exterior spaces.”



For PPG Paints (and Glidden), Vining Ivy is getting the spotlight. “The ‘bluish-greenish-something-in-betweenish’ teal intertwines bold blue and refined green to create a captivating color symbolic of deep water. Its blue communicates feelings of tranquility; the emerald evokes feelings of balance. Perfect for any interior or exterior space, the calming hue pairs perfectly with deeper toned woods.”



Sherwin-Williams has announced Redend Point as its hue for 2023. “Minimal, calming and intriguing, the versatile and cozy color connotes warmth, care and connection, and is part of the Nexus palette in the Sherwin-Williams 2023 Colormix Forecast, four curated palettes of rich earth tones, natural clays, sunbaked sands, restful neutrals, and powdery pastels that celebrate restorative energy, well-being and kindness.”



And paint and coatings manufacturer Valspar has curated a palette of 12 colors for 2023. “The collection—which ranges from a comfortable white to a deep midnight blue—is geared to restore and rejuvenate any space, and is all about finding new comfort, embracing a flexible lifestyle, and rediscovering joy. View all 12 colors at




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