American Hardwoods
Real American Hardwoods

Everyone loves the look and appeal of hardwood. But misinformation abounds. And both consumers and prosumers, misled by false product claims, often opt for vinyl or plastic hardwood look-alikes, rather than the “real deal”—chemical-free, healthy, uniquely beautiful, and environmentally friendly American Hardwood products.

To clear-the-air about American Hardwoods, the Real American Hardwood Coalition recently launched And for everyone looking to learn more about Real American Hardwood™ products, this avant-garde website is a must!

  • It takes visitors on a digital journey to discover how and why they should choose Real American Hardwood flooring, cabinetry, millwork, furniture, and other goods for their homes and workplaces.
  • The site offers interactive modules that engage visitors by comparing the appearance, durability, value, home health, and environmental attributes of Real American Hardwood products to faux, wood-look alternatives.
  • And it provides project inspiration, maintenance tips and environmental facts, plus explores how hardwood is influencing lifestyles and culture.

For an eye opening experience, visit, today.

Photos courtesy of the National Wood Flooring Association
Real American Hardwood is a trademark of the Real American Hardwood Coalition


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American Hardwood Information Center
American Hardwood Information Center3 days ago
Whether you're getting ready for the day or winding down at night, this closet and bathroom from Lisa Staton Design is a great example at how elevating your space with #RealAmericanHardwood can help you feel luxurious all day, every day.

Project by Lisa Staton Design
Photography by Michael Clifford Photography

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